- Golf in Japan
- Price data
- Most Popular Golf Clubs in Japan: 2026 Sales and 2025 Used Rankings
Most Popular Golf Clubs in Japan: 2026 Sales and 2025 Used Rankings
The most popular golf clubs in Japan in 2026, by category: store sales data, Kakaku.com popularity and Golf Partner used sales. Japanese brands lead in irons and wedges. These are the Japan-focused models worth tracking down.
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Japanese golfers mostly buy American drivers and putters: PING, TaylorMade, Odyssey. Irons and wedges tell a different story. In the first-half 2026 store-sales top 10s, Srixon and XXIO hold iron places, and Fourteen and Kasco hold wedge places. Bridgestone's 258CBP shows up in the July 2026 monthly iron list, at No. 9.
What this means for you
- Want Japan-only gear? Start with irons and wedges, not drivers or putters.
- On your shortlist: Bridgestone 258CBP, PRGR 01, Fourteen wedges, Kasco Dolphin.
- Hunting a bargain? Golf Partner's used racks are full of older XXIO sets and classics like the WHITE HOT #5 from ¥5,980.
Checked in Tokyo on 2026-10-15. I read three Japanese sources: Yano Research Institute's store-sales rankings as published by Sportsnavi, Kakaku.com's weekly popularity rankings, and Golf Partner's 2025 used-club sales rankings. All prices were checked on 2026-10-15.
In this article
- Which Japanese golf ranking should you trust?
- Which club types do Japanese brands lead?
- What are the most popular drivers in Japan in 2026?
- What are the most popular iron sets in Japan in 2026?
- What are the most popular wedges in Japan in 2026?
- What are the most popular putters in Japan in 2026?
- What do Japanese golfers buy used at Golf Partner?
- Which Japanese club should you look for?
- How do you buy a Japan-only golf club from overseas?
- Recap
Which Japanese golf ranking should you trust?
Use store sales for "what sold", Kakaku.com for "what people look at", Golf Partner for "what keeps selling used".
No single list tells you what Japan buys. Each source measures something different. Knowing which one you are reading saves a lot of confusion.
| Source | What it measures | Period used here | Covers |
|---|---|---|---|
| Sportsnavi, from Yano Research Institute "YPS Golf Data" (YPSゴルフデータ) | Store sales; ladies' models excluded | H1 2026, plus July and August 2026 | New clubs |
| Kakaku.com (価格.com) | Popularity, estimated from page views and click-throughs to shops; not units sold | Week of 2026/10/08 to 10/14, updated 2026/10/15 | New clubs, with lowest yen price |
| Golf Partner online shop | Used-club sales | 2025 full year (published January 2026) and December 2025 | Used clubs, with yen price ranges |
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How the tables below were built. The YPS H1 2026 top 10 is the backbone for each category. Notes are added where a model also appears on Kakaku.com this week or in Golf Partner's 2025 used list.
The "why it sells" lines come from Sportsnavi's editors or Golf Partner's shop comments. Each one is labelled with its source. Kakaku.com product pages had too few buyer reviews to use.
Want to check the work? Open the same pages and compare the dates.
Which club types do Japanese brands lead?
Irons and wedges: 4 of 10 places each. Drivers: 1. Putters: none.
These counts come from the Japanese-brand entries in each H1 2026 YPS top 10.
One classification note. Cleveland belongs to Dunlop, part of Sumitomo Rubber, the same Japanese parent as Srixon and XXIO. I still count Cleveland as global, because it was founded in the US and sells worldwide as a US brand.
That chart is the whole story in short. If you are a 12-handicap hunting for something you cannot find at home, Japan's driver racks will feel familiar. The iron and wedge walls will not.
What are the most popular drivers in Japan in 2026?
PING and TaylorMade, just like at home. XXIO is the Japanese name that holds on.
| Rank (YPS H1 2026) | Model | Brand origin | Why it sells in Japan | Outside Japan |
|---|---|---|---|---|
| 1 | PING G440 K | Global | Sportsnavi editors: PING's highest MOI with a distance-oriented centre of gravity (飛び重心); high launch, low spin, distance and straightness | Global line |
| 2 | TaylorMade Qi4D MAX | Global | Sportsnavi editors: carbon face, movable weight and loft sleeve for tuning | Global line |
| 3 | TaylorMade Qi4D | Global | Sportsnavi editors: carbon face, four movable weights | Global line |
| 4 | TaylorMade Qi35 | Global | No. 2 on Kakaku.com this week, lowest ¥34,900 | Global line |
| 5 | Callaway ELYTE | Global | No. 1 on Kakaku.com this week, lowest ¥29,880 | Global line |
| 6 | XXIO 14 | Japanese (Dunlop) | 46-inch stock length (Sportsnavi spec); XXIO 14 R is No. 4 on Kakaku at ¥61,050 | Yes: XXIO 14+ is on the Dunlop US store |
| 7 | TaylorMade Qi35 MAX | Global | Spec listed, no editor comment | Global line |
| 8 | Callaway QUANTUM MAX | Global | Spec listed, no editor comment | Global line |
| 9 | Callaway QUANTUM ◆◆◆ MAX | Global | Spec listed, no editor comment | Global line |
| 10 | PING G440 MAX | Global | Spec listed, no editor comment | Global line |
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(MOI is moment of inertia: how much the head resists twisting on off-centre hits.)
The August 2026 monthly list looks different. XXIO 14 climbs to No. 3. Two more Japanese names enter: Mizuno JPX ONE at No. 9 and PRGR RS MAX DUO at No. 10.
If you want something Japan-focused, note PRGR. It is a Japanese brand, and its RS MAX DUO made that August top 10.
Two currencies, one caution. The Dunlop US store lists the XXIO 14+ driver at US$799.99 with a Speeder NX DST shaft. On 2026-10-15 it showed an estimated ship date of 10/22/2026.
Kakaku.com's lowest price for the standard XXIO 14 in R flex was ¥61,050 in the same week. These are two different models in the family, so this is not like-for-like. Compare the exact head and shaft before you assume Japan is cheaper.
"Global line" means the head is sold in your country. It does not mean the stock shaft is the same. Japan spec usually means a lighter stock shaft, softer flex labels and sometimes a different length.
Buying a global model in Japan? Check the Japanese spec page first.
Yamaha's DRIVESTAR TYPE/D tied for No. 7 on Kakaku.com this week, at ¥29,502. Golf Digest reported that Yamaha is ending its golf equipment business. Shipments to Japanese retailers ended at the end of June 2026, and after-sales service continues during the warranty period.
What you see on shelves now is remaining stock.
What are the most popular iron sets in Japan in 2026?
Srixon ZXi5 is No. 1, and Japanese brands hold 4 of the top 10.
This is where Japan's own brands take over.
| Rank (YPS H1 2026) | Model | Brand origin | Why it sells in Japan | Outside Japan |
|---|---|---|---|---|
| 1 | Srixon ZXi5 | Japanese (Dunlop) | Sportsnavi editors: balances workability and forgiveness; i-FORGED feel | Check your Srixon site |
| 2 | XXIO 14 | Japanese (Dunlop) | Sportsnavi editors: high launch and distance; the new VR-titanium is thinned on the toe side of the face (ULTiFLEX structure), for a lower, more central centre of gravity | XXIO sells in the US; check irons on your local site |
| 3 | PING G440 | Global | Sportsnavi editors: thinner face, low centre of gravity | Global line |
| 4 | TaylorMade Qi | Global | Spec listed (#7 28°) | Global line |
| 5 | XXIO 13 | Japanese (Dunlop) | Previous generation, still in the top 5 | Check your local site |
| 6 | TaylorMade P790 (2025) | Global | Spec listed (#7 30°) | Global line |
| 7 | TaylorMade Qi MAX | Global | Spec listed | Global line |
| 8 | Callaway ELYTE | Global | Spec listed | Global line |
| 9 | Titleist T250 (2025) | Global | Spec listed | Global line |
| 10 | Srixon ZXi7 | Japanese (Dunlop) | Forged, #7 at 32° | Check your Srixon site |
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The H1 2026 No. 1 is the previous ZXi5. The 2026 model only went on sale on 2026-09-12, so it is not in the YPS sales data.
This week's Kakaku.com list agrees. Srixon ZXi5 (2026 model) is No. 1 as a 6-piece set, lowest price ¥121,000. Bridgestone 258CBP is No. 2 at ¥89,790, and XXIO 14 is No. 3 at ¥90,860.
Bridgestone also places the 242CB+ at No. 5, the BX2HT at No. 9 and the 241CB at No. 12.
Sumitomo Rubber released the new ZXi5 on 2026-09-12. The suggested price is ¥171,600 including tax for six steel-shafted pieces, #5 to PW. With carbon shafts it is ¥178,200.
One month after launch, the Kakaku low sits about ¥50,000 below the maker's price. In Japan, that gap between list and street price is normal.
My read: Bridgestone is the most interesting row here for an overseas buyer. The 258CBP shows up in the July 2026 YPS list at No. 9, and both it and the 242CB+ sit in Kakaku's weekly top 5.
Bridgestone's December 2024 US relaunch was built around the 220 MB, 221 CB, 222 CB+ and BRM2 wedges. The 258CBP was not part of that line. Check your local Bridgestone site before you assume you can buy it at home.
PRGR 01 (2026), No. 7 in July, is in the same position.
What are the most popular wedges in Japan in 2026?
Vokey is No. 1, but Japanese brands take 4 of the top 10, three of them Fourteen.
| Rank (YPS H1 2026) | Model | Brand origin | Why it sells in Japan | Outside Japan |
|---|---|---|---|---|
| 1 | Titleist Vokey SM11 | Global | Sportsnavi editors: high spin, 27 variations from 44° to 60° | Global line |
| 2 | Titleist Vokey SM10 | Global | Sportsnavi editors: loft-specific grooves | Global line |
| 3 | Cleveland RTZ | Global (Dunlop group) | Sportsnavi editors: Z-ALLOY material, ZIPCORE; No. 1 on Kakaku this week at ¥11,800 | Global line |
| 4 | Fourteen DJ-6 | Japanese | Soft iron, 44° to 60°, bounce 13° to 18°; No. 4 on Kakaku at ¥12,800 | Japan-focused; check JDM retailers |
| 5 | Kasco Dolphin Wedge DW-125G | Japanese | Soft iron, 48° to 64° | Japan-focused; check JDM retailers |
| 6 | PING s259 | Global | 8620 carbon steel, 46° to 60° | Global line |
| 7 | PING s159 | Global | Previous generation | Global line |
| 8 | Callaway OPUS | Global | No. 2 on Kakaku at ¥10,800 | Global line |
| 9 | Fourteen FR-3 | Japanese | Soft iron, 46° to 58° | Japan-focused; check JDM retailers |
| 10 | Fourteen FR-5 | Japanese | Soft iron, 46° to 60° | Japan-focused; check JDM retailers |
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("JDM retailer" means a shop that sells Japan domestic market clubs abroad.)
The Kasco Dolphin is the one Japanese wedge I would put on any list. It sells in the top 5 against Vokey and Cleveland. Its loft range runs up to 64°.
The used rankings add one more Japan-focused detail. Golf Partner's own-brand NEXGEN FORGED WEDGE (2022) was No. 7 in December 2025 used wedge sales. As it is Golf Partner's own brand, a Golf Partner shop is the natural place to start looking.
What are the most popular putters in Japan in 2026?
The same putters you see at home. No Japanese brand made the H1 2026 top 10.
| Rank (YPS H1 2026) | Model | Brand origin | Outside Japan |
|---|---|---|---|
| 1 | Odyssey Ai-ONE | Global | Global line |
| 2 | Odyssey Ai-ONE TRI-BEAM | Global | Global line |
| 3 | TaylorMade Spider ZT | Global | Global line |
| 4 | PING 2023 (ANSER) | Global | Global line |
| 5 | Odyssey Ai-ONE Square 2 Square | Global | Global line |
| 6 | Scotty Cameron Studio Style | Global | Global line |
| 7 | PING Scottsdale | Global | Global line |
| 8–10 | Odyssey models | Global | Global line |
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This week on Kakaku.com, Odyssey (TRTL and Ai-DUAL models) and the Spider TOUR X TORCHED fill the top.
So for putters, treat Japan as a place to buy used. It is not where you find something new and different.
What do Japanese golfers buy used at Golf Partner?
Older, forgiving models, and a lot of XXIO.
Golf Partner says it holds about 550,000 clubs in stock (在庫数55万本). Its used rankings show which models keep selling years after launch.
| Category | No. 1 used, 2025 | Used price (JPY) | No. 2 | No. 3 |
|---|---|---|---|---|
| Driver | TaylorMade Qi10 MAX (2024) | ¥36,980–68,980 | Qi10, ¥34,980–69,980 | SIM2 MAX (2021), ¥23,980–49,980 |
| Iron set | Srixon ZX5 Mk II (2022), #5–PW | ¥69,980–144,980 | TaylorMade STEALTH, #6–PW, ¥41,980–73,980 | XXIO (2018), ¥34,980–54,980 |
| Wedge | Titleist Vokey SM9 | ¥7,980–23,980 | SM8, ¥5,980–17,980 | Cleveland RTX-6 ZIPCORE, ¥7,980–19,980 |
| Putter | Odyssey WHITE HOT #5 | ¥5,980–15,980 | Spider GT BLACK TM1, ¥11,980–32,980 | TP COLLECTION HYDRO BLAST JUNO TB1, ¥11,980–27,980 |
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Golf Partner's shop comments explain the top picks briefly:
- WHITE HOT #5: a long seller, popular for more than 20 years, with a soft feel.
- Vokey SM9: the No. 1 used wedge in all 12 months of 2025.
XXIO took five places in the December 2025 used iron list. The 2018, 2014 and 2012 models sat at Nos. 4 to 6. The 2020 and 2024 models were Nos. 9 and 10.
This is the part most English coverage misses. In Japan, a ten-year-old XXIO iron set is a normal used purchase, and supply is deep. If you are an older or slower-swinging golfer who wants a light, high-launching set, a used XXIO is easier to find than almost anything else on the rack.
Golf Partner is a XEBIO GROUP company. It holds a used-goods dealer licence from the Tokyo Metropolitan Public Safety Commission, No. 301089905447.
Which Japanese club should you look for?
Match the row to the kind of golfer you are.
- If you want a driver: expect mostly what your home shop already sells. Check the stock shaft and length on the Japanese spec page, since Japan spec drivers often come with lighter shafts.
- If you want irons nobody at your club has: look at Bridgestone 258CBP or 242CB+ and PRGR 01. All three sell well in Japan; check your local maker site to see whether they are sold where you live.
- If you want a wedge: Fourteen DJ-6, FR-3 and FR-5 and the Kasco Dolphin DW-125G are Japanese best sellers. You will mostly reach them through a JDM retailer or by shopping in Japan.
- If you want a used bargain: Golf Partner prices older generations low. A WHITE HOT #5 starts from ¥5,980, Vokey SM8 from ¥5,980, XXIO (2018) irons from ¥34,980.
- If you want a putter: the models match home. Buy used in Japan only if the price beats your local market.
How we chose
Store sales set the order; the other two sources add context.
Rank order follows the YPS H1 2026 store-sales top 10, as published by Sportsnavi. Store sales are the closest measure here to what was actually bought.
Kakaku.com ranks and prices are a second view, for the week of 2026/10/08 to 10/14 only. They change every week. Golf Partner data covers 2025 used sales.
"Outside Japan" says "Global line" only when the brand sells the model worldwide. Where the maker's overseas lineup could not be confirmed, the column tells you to check your local site.
How do you buy a Japan-only golf club from overseas?
Check your home maker site first, then pick a route: proxy, JDM retailer or buying in Japan.
| Route | Suits you if | Good to check before you buy |
|---|---|---|
| Home-country importer or official store | You want local warranty and support (for example, the Dunlop US store for XXIO 14+) | Whether the head and stock shaft match the Japan spec you want |
| Proxy buying (Yahoo Auctions, Japanese shops) | You want a Japan-only model or a used Japan-spec set | Fakes, no maker warranty, customs duty at home, shipping cost |
| JDM retailer such as Fairway Golf | You want Japan-only models with a seller who ships abroad | Final landed price after duty and shipping |
| Buying in Japan, new or used at Golf Partner | You are visiting and can carry a bag home | Tax-free eligibility (ask the shop), airline baggage rules, what your home customs asks |
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(Proxy buying means a Japan-based service buys the club for you and ships it abroad.)
Visitor tax-free rules and duty rules at home both change. Read the current pages from Japan's tax authority and your own customs service before you fly.
Recap
- In H1 2026 store sales, Japan's top drivers and putters are mostly global brands. Only XXIO 14 made the driver top 10.
- Japanese brands hold 4 of 10 places in both irons and wedges. Srixon ZXi5 was No. 1 in irons (the previous model; the 2026 version went on sale on 2026-09-12).
- Bridgestone 258CBP, PRGR 01, the Fourteen wedges and the Kasco Dolphin sell well in Japan. Check your local maker site to see whether they are sold where you live.
- Japan's used market is full of older XXIO generations and cheap classics such as the WHITE HOT #5 (from ¥5,980).
- Kakaku.com measures clicks, not sales. Read it as "what people are looking at this week".
Your next step: take the Japan-focused rows from the iron and wedge tables and check each on your home-country maker site today. Whatever is not listed goes on your proxy, Fairway Golf or Golf Partner shopping list.
Sources
- 【2026年上半期】ドライバー売れ筋ランキングTOP10 (Sportsnavi (LY Corporation)), accessed 2026-10-15
- 【2026年上半期】アイアン売れ筋ランキングTOP10 (Sportsnavi (LY Corporation)), accessed 2026-10-15
- 【2026年上半期】ウェッジ売れ筋ランキングTOP10 (Sportsnavi (LY Corporation)), accessed 2026-10-15
- 【2026年上半期】パター売れ筋ランキングTOP10 (Sportsnavi (LY Corporation)), accessed 2026-10-15
- 【最新】ドライバー売れ筋ランキングTOP10（2026年8月） (Sportsnavi (LY Corporation)), accessed 2026-10-15
- 【最新】アイアン売れ筋ランキングTOP10（2026年7月） (Sportsnavi (LY Corporation)), accessed 2026-10-15
- 価格.com ゴルフ 人気ランキング (Kakaku.com), accessed 2026-10-15
- 価格.com ドライバー 人気売れ筋ランキング (Kakaku.com), accessed 2026-10-15
- 価格.com アイアン 人気売れ筋ランキング (Kakaku.com), accessed 2026-10-15
- 価格.com ウェッジ 人気売れ筋ランキング (Kakaku.com), accessed 2026-10-15
- 価格.com パター 人気売れ筋ランキング (Kakaku.com), accessed 2026-10-15
- 中古クラブ年間ランキング2025 売れ筋TOP3 (GOLF Partner), accessed 2026-10-15
- 中古クラブランキング アイアン 2025年12月 (GOLF Partner), accessed 2026-10-15
- 中古クラブランキング ウェッジ 2025年12月 (GOLF Partner), accessed 2026-10-15
- GOLF Partner corporate site (GOLF Partner), accessed 2026-10-15
- 「スリクソン ZXi シリーズ」アイアンとユーティリティアイアンを新発売 (Sumitomo Rubber Industries (via @Press)), accessed 2026-10-15
- ヤマハ ゴルフ用品事業終了 (Golf Digest (Minna no Golf)), accessed 2026-10-15
- XXIO 14+ Driver (Dunlop Sports (US)), accessed 2026-10-15
- Bridgestone re-enters the US equipment market with irons and wedges (Australian Golf Digest), accessed 2026-10-15